The Presentation Secrets of Steve Jobs : How to Be Insanely Great in Front of Any Audience Immediately

Presenting is something that we all have to do as health professionals at one stage or another.

Carmine Gallo is a columnist at [...] and discusses how we can all use the strategies that Steve Jobs' has used, to engage a generation and build a brand - not only the apple brand, but the Steve Jobs' brand. We all can't wear blue jeans, sneakers and a black turtleneck - but we can all make an impact on stage.

Carmine deconstructs the art that is Steve Jobs' presenting into science and strategies that we can all master.

The book is comprehensive while being concise. He outlines nine parts to a great presentation

* Short (twitter-like) headines
* Passion statements
* Three key messages
* Metaphors and analogies
* Demonstrations
* Case Studies
* Video Clips
* Props

He writes about the importance of keeping messages simple and the impact that the element of surprise can bring to your presentations.

Like any expert in presentation skills, Carmine suggests that practice makes perfect, citing Malcolm Gladwell's outliers' ten thousand hours to mastery, as a goal for perfection. He suggests that videoing yourself can help you rehearse and manage your body language, vocal delivery and energy.

Relevance for Health Professionals

The Presentation Secrets of Steve Jobs is a great book for any health professional looking at improving their presentation skills. One thing I think that is particularly helpful for health professionals, is the prescriptive nature of the book which seems to appeal to us science types. That being said, the book is an easy read and incorporates the techniques described in the book, such as using plenty of examples, case studies, metaphors and analogies to engage the reader.

The book can be read all at once, or by focusing on specific sections that you want to work on. You can work on one area at a time, master that point and start to incorporate the next strategy.

The book has ideas about being more persuasive and engaging audiences to change. By implementing these strategies, we can all promote better health to our clients and communities we work in.

Carmine Gallo's suggestions are sure to increase your confidence when presenting as a health professional.Get more detail about The Presentation Secrets of Steve Jobs : How to Be Insanely Great in Front of Any Audience.