This book would have been better off being a pamphlet someone can pick up, flip through & then throw away (or recycle if you want to get as butt-hurt as Barry Schwartz).
His initial story of buying a pair of jeans should really serve as a warning for the rest of the book. If the gentleman writing the book has trouble grasping the fact that jeans are now made to fit more body-types comfortably, he must lack some common sense of how a competitive market works. (If you manage to see him speech on [...] you can notice that even for a filmed presentation he chooses to dress like a slob. Furthering the point that he seems like a grumpy old man attempting to keep up with change, all while fumbling.)
Most of the statistics presented in the book come across as "fluff" and would cut out at least 20 pages. I'm not the least bit interested in the 300-some cookies and crackers he counted at his supermarket.
It could be the way he presented his arguments, but a lot of it seemed like common sense. His interpretation of the average consumer is as frightening as it is concerning because it gives a bleak outlook of the future of humanity.
Although I make it seem like I would slap his head into a table if I had the chance, he did ignite a fire within me as far as disagreeing and disliking the book. With that, I award him with two-stars.Get more detail about The Paradox of Choice.
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